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Define your place with our Latitude jersey collection.


/ˈladəˌt(y)o͞od/ noun

1.scope for freedom of action or thought / the angular distance of a place north or south of the earth's equator


‘kär-ben noun

1. the chemical element of atomic number 6, a nonmetal which has two main forms diamond and graphite


Queens, A Summer Story

see film


Our TT and ENZO Sweatshirts restocked for the season

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Men's Collection

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Women's Collection

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Full Irish Panache

A story of family and riding from the Wild Atlantic Way in Ireland



I couldn’t be happier with my new Vitti kit, I love it. They have obviously put a lot of effort into getting the details right, the fabric is top class and I particularly like the shorts, just the length I want and with a great pad. Quality and style - my new favourite brand.

Tony R

I've been wearing the Process jersey and bibs for quite a few months now, on longer rides and some shorter more intense rides The jersey fits really well, clean lines and despite being modern it feels kinda old-school in the colours and design, something I like. The bibs are great, compression without restriction and I don't have any complaints which is probably the biggest compliment you can give a pair of bibs particularly on 5+ hour rides

John B

For me, Vitti captures a renaissance of cycling’s rich heritage and imagery for the modern rider. Vitti’s entire line proves exceptional in fit and construction and produces a genuine emotional appreciation for the past and the open roads ahead.

Max P

This is not another hipster kit. It fits tightly like a second skin, but you don't feel it on your body. The fabric is very high quality, does not stretch, and does not fade, even if you stuff a bunch of bananas in your pockets, they do not sag.  you feel super fast and enjoy cycling.

Alex K